This free press release template is a useful starting point for companies that are changing their name, logo or image. They can keep their client base by explaining what will be different at the business and what will stay the same.
Text of press release:
Contact Information:
{Company Name}
{Contact person and his/her info}
By Any Other Name: {Company} to Become {New Name}
FOR IMMEDIATE RELEASE
{City, State, Date} - {Name}, the spokesperson for {Company,} announced this week at {place} that the company will officially be changing its name to {New Name} as of {date}.
{Name} explained that the new name would reflect the evolving focus and standards of the company, adding, {Quotation concerning direction of company, how the title fits with company's goals/services.}
{Brief history of the company, what it does/provides and how that has changed over the years.}
There is no indication yet of whether this will be the only change to {Company's} image or just the first of many. Representatives are firm in stating that {aspect} will stay the same. Customers and employees alike are optimistic about the alterations.
{Quotation from employee, management or customer expressing enthusiasm for the change.}
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